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About 14 Percent Of iPhone Owners Plan To Buy Apple Homepod
While it may seem that Amazon Alexa and Okay Google are already firmly established in the voice-activated Connected Home landscape, Apple’s forthcoming entry into that space with Homepod may seem like...
View ArticleBIA/Kelsey: Mobile Search Is Cannibalizing Desktop
The dominance of mobile and social is having a demonstrative impact on search, particularly at the local level, BIA/Kelsey’s latest local media marketplace forecast finds. Local search on desktop...
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What Do People Use Smart Speakers For?
Roughly 65 percent of people who own an Amazon Echo or Google Home can’t imagine to going back to the days before they had a smart speaker, and 42 percent of that group say the voice-activated devices...
View ArticleHow Voice-Activation Is Becoming The New ‘Touch’
The adoption rate of smart speakers with voice assistants grew 140 percent from 2015 to 2016, according to a survey from music streaming service Pandora and Edison Research. In particular, Pandora...
View ArticleWhat The TV Remote Says About The Role Of Voice-Activation In Consumers’ Lives
When looking at the advertising and marketing possibilities from the emergence of voice-activation, it’s hard to see how it relates to the growth of online video, let alone to the history of TV. But...
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Nearly Half Of Online Consumers Are Interested In Using Connected Home Devices
Awareness and interest of voice-activated digital assistants has been rising rapidly in the past year and the shifts among the main devices are reflecting that surge. With Samsung’s Bixby being rolled...
View ArticleNearly One-Third Of US Online Population Will Use Voice Assistants By 2019
While mobile-centric micro-moments has changed the way consumers search for and discover local businesses, the current revolution in voice-activation appears to be taking things in a different...
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Why Brands Still Need Bing As Apple Switches Siri And Spotlight Search To Google
Apple is shifting to Google from Microsoft’s Bing when it comes to powering its search functions for its voice-activated assistant Siri’s web results on iOS and Spotlight on Mac. The move comes a week...
View ArticleThe Coming Post-Mobile World: LTE Smartwatches And The Age Of Assistance
It’s been 10 years since the release of the iPhone and five years since Facebook’s pivot to mobile. We have collectively witnessed mobile transform categories and industries from photography...
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How Smart Speakers Are Influencing Shopping Decisions — Now
More than half of Amazon Alexa device or Google Home owners say they have begun using the device to make purchases. These findings, released during Advertising Week New York, represent the second part...
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Accenture: Stand-Alone Digital Voice Assistants Are Taking Consumers Away...
Just as marketers have widely adopted a “mobile-centric” approach to reaching consumers, people who own in-home digital voice assistant devices like an Amazon Echo, Google Home, and Apple HomePod are...
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What Do Brands Need To Know About How ‘The Rise Of Voice’ Will Impact...
The mainstream use of voice activated assistants such as Amazon’s Alexa, Google Assistant, and Apple’s Siri have presented advertisers with a clearer, more personalized channel to connect with...
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What Apple iOS 12 Means For Marketers — And Why Investing In Listings And AR...
For most tech observers, Apple’s WWDC preview of iOS 12 was something of a snoozefest: no major design or product shakeups this year. But for marketers, there were a number of tweaks and steps forward...
View ArticleHow Consumers’ Use Of Voice Activation Is Evolving
Over 43 million in the U.S. now own a smart speaker such as an Amazon Echo or a Google Home device, meaning that voice activation usage is now fully entering the mainstream, according to a continuing...
View ArticleApple’s iOS 12 Allows Users To Greater Control Over Notifications — Here’s...
The primary news from Apple’s annual September product preview were the introduction of the larger size iPhone X and new Apple Watch design, but the few software updates coming in the full launch of...
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